You're sending the wrong signals to investors.
Let's fix that — fast.
You're building something real. The way you're describing it to investors isn't landing. The Warming House is a focused, high-impact intensive designed to solve exactly that — and nothing else.
90-minute working session · North Star Brief delivered within 5 business days · 30-minute debrief call
Investor communication is a skill most founders haven't learned yet.
Almost every email I see from early-stage founders trying to describe their company needs massive help. Not because the company isn't good — but because investor communication is a skill that most founders haven't learned yet.
Investors are constantly performing quick diagnostic scans on you as a founder — your clarity, your confidence, your command of the opportunity. Most founders don't realize they're sending the wrong signals.
Founders routinely spend months — sometimes years — pitching the wrong message to investors. Making the same mistakes over and over, not understanding why it isn't working.
Your North Star Brief.
Gold-standard protection from the frozen tundra of startupland.
For investors, every single part of a founder interaction is a data point. Your email outreach, your elevator pitch, your deck, your website, your LinkedIn — your everything. Most founders believe they're speaking clearly to investors when in reality they're sending static. Investors tune out immediately.
The North Star Brief turns static into signal.
Built specifically for your company, it captures the core signals investors are scanning for and translates them into language you can use across every touchpoint:
Pitch Deck
The narrative spine investors follow from slide one.
Investor Emails
Subject lines and intros that get opened and answered.
Forwardables
The one-pager a partner can pass to their colleagues.
Accelerator Apps
Answers that read as signal, not background noise.
Intake Forms
Investor intake forms that move you through the funnel.
Pitch Videos
A tight spoken narrative that holds attention.
Cold Outreach
The message that gets a reply from someone who doesn't know you.
Elevator Pitch
What you say at events when someone asks what you're building.
Your North Star Brief is built by a VC who reads founder signals every day and knows exactly which ones make investors lean in.
Five things that make the difference.
- Align your message to investor decision-making frameworks and cut all the jargon
- Simplify your message in a way that's impossible for a founder to do alone — because you are too close to it
- Make sure you're actually clearly telling investors what your company does (you'd be shocked how rare this is)
- Pull out the most compelling points that investors can repeat back to fellow check-writers and investment committees
- Ensure the AI systems doing a first pass on your company get the structured data they need to reach human decision-makers (this is definitely happening)
Domain experts becoming founders for the first time.
The Warming House is for doctors, scientists, engineers, and finance professionals who are deeply knowledgeable about their industry and the problem they're solving — and who are now building a venture-backed company for the first time.
You know your space. You don't yet know how to make investors understand why they should care.
- Building something real — MVP, beta, or early traction
- Applying to accelerators or starting to pitch angel and seed investors
- Hearing "not yet" or getting no response, and aren't sure why
- Ready to invest a couple of focused hours to make your idea investable
Five steps. One week. A clear investor narrative.
Book & Upload
Book your session and upload your existing materials — deck, website, investor emails, LinkedIn, whatever you have. No need to clean it up first.
I Review
I go through everything before we meet. Deck, website, emails you've sent to investors, your LinkedIn profile, any forwardables.
90-Minute Session
We meet on Zoom. I ask the questions, you talk, and we uncover the bones of your real investor story.
North Star Brief
Your fully built North Star Brief — a ready-to-deploy signal guide built just for you. Delivered within 5 business days.
30-Minute Debrief Call
We meet again on Zoom to go over your new investor communications strategy — and exactly how to deploy it immediately in your materials and investor conversations.
Amanda Heyman
I'm a startup attorney, former venture-backed founder, accelerator director, and co-founder of Tundra Ventures — a pre-seed VC fund.
I read founder pitches and investor communications every single day. I know exactly what makes an investor lean in — and exactly what makes them move on. The Warming House is built on 15+ years of sitting on both sides of this table.
- Startup attorney, 15+ years
- Venture-backed founder, Starting 11
- Accelerator Director, Lunar Startups
- Co-founder, Tundra Ventures (pre-seed fund)
- Former newspaper reporter
Advisory services only. Not legal representation or legal advice.
"The narrative that you did with the story for Spyglaz is irreplaceable. I'm using it for everything now. I've literally memorized it and I'm repeating it over and over again because I know it's the best narrative — it's the cleanest, most to the point, best we've ever had."Neeraja Rasmussen, CEO — Spyglaz AI
"This interaction with you has transformed so many things for me. There's huge value and that value is manifesting in all the conversations that I'm having."Neeraja Rasmussen, CEO — Spyglaz AI
Most early-stage founders spend 6 to 12 months — or more — pitching the wrong message to the wrong investors. Burning relationships, losing momentum, wondering what's wrong with the company when the problem is the communication.
Two focused hours of your time and $1,500 fixes that. Don't waste months pitching something investors don't want to hear. Instead, know that you're sending exactly the right signals into the investor universe.
Step Out of the Cold — $1,500This isn't for you if...
Not sure which offer fits? Start here. The North Star Brief clarifies what actually needs to be built next.
Book your Warming House session.
$1,500. Two focused hours. A North Star Brief you'll use for months.
Book Your Warming House SessionQuestions first? amanda@tundravc.com